SEO is defined as “the process of affecting the visibility of a website or a web page in a search engine’s "natural" or un-paid (“organic”) search results."
At www.safactoryshops.co.za, we are leaders in providing all factory shops with the best available SEO tools, ensuring that all our advertisers are found for a variety of applicable searches via the main search engines, mainly Google.
Normally, you would pay a company specialising in SEO a small fortune to supply these online tools to your website. We offer this invaluable service to all our clients as a free value added extra.
In 2015, we experienced more than 96 000 different search phrases coming via the search engines to this portal. These searches were all in some way due to people searching online for products, brands or services provided for by factory shops in South Africa.
All our search results at the search engines are "organic", meaning that these are search results that are not paid for but that Google trusts and indexes automatically
Search engine market share is dominated by Google, owning a staggering 88% of the pie. This proportion represents an 11% year-over-year increase leaving Bing with 7% of the market and Yahoo! a lowly 4%. Not many would argue that Google brought order to the internet with its search algorithms that value clean, quality content and relevancy to the inputs of searchers. And though the debate will rage over the outlook on Google’s dominance, there is no denying the power and significance of search for the billions of people on the internet.
The point is: people trust Google. People use Google and search engines to find what they are looking for, including products and services for which brands must earn the visibility, prominence and credibility afforded by Google… and the other players in the search game too.
Statistics that Support the Value of SEO
Here are 9 SEO Stats that are hard to ignore when you’re trying to justify whether or not you should be investing in search engine optimization.
There are a huge number of benefits associated with effective SEO, but I will highlight just 2 of them below.
Cost effectiveness - SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO's inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. While cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO. And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.
Brand Awareness - Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instils trust, since companies on the first page are generally perceived to be more trustworthy. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.
Should you have any queries re any of this or would like further information, please feel free to contact me at any time.
Marius Boraine - Publisher
Tel: +27 (0)21 556 1141
Fax: +27 (0)86 671 5009
Cell: +27 (0)82 897 9854
38 Brander Avenue, Bloubergrant, 7441, South Africa