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READY-TO-WEAR / PRÊT-À-PORTER
Ready-to-wear or prêt-à-porter often abbreviated RTW; "off-the-rack" or "off-the-peg" in casual use) is the term for factory-made clothing, sold in finished condition, in standardized sizes, as distinct from made to measure or bespoke clothing tailored to a particular person's frame. Off-the-peg is sometimes used for items which are not clothing, such as handbags.
Ready-to-wear has rather different connotations in the spheres of fashion and classic clothing. In the fashion industry, designers produce ready-to-wear clothing intended to be worn without significant alteration, because clothing made to standard sizes fits most people. They use standard patterns, factory equipment, and faster construction techniques to keep costs low, compared to a custom-sewn version of the same item. Some fashion houses and fashion designers produce mass-produced and industrially manufactured ready-to-wear lines, while others offer garments that, while not unique, are produced in limited numbers.
The Bread & Butter in Berlin is considered to be the world's most important trade fair for ready-to-wear fashion.
The widespread adoption of ready-to wear clothing reflected a variety of factors including economic disparities, a desire for an independent fashion industry, and an increase in media attention. America faced multiple depressions and fiscal turmoil in the early 20th century and the demand for affordable and fashionable women's clothing sparked designers and department stores to manufacture clothing in bulk quantities that were accessible to women of all classes and incomes. Through the emergence of the United State’s ready-to-wear market, designers like Chanel with their shift dress or the mail-order catalogues sent to rural farms by Sears allowed women to purchase clothing faster and at a cheaper price.
Another significant factor created by the ready-to-wear industry was the development of the United State’s own style independent from Europe. The US fashion market turned way from Parisian style in favor of an individualized apparel industry promoted through advertisements and articles in magazines like Women's Wear Daily, Harper’s Bazaar, and Ladies Home Journal.
Ready-to-wear also sparked new interests in health, beauty, and diet as manufactured clothing set specific, standardized sizes in attire in order to increase quantities for profit. Women of larger sizes had difficulties finding apparel in department stores as most manufacturers maintained and sold the limited sizes across the nation.
Overall ready-to-wear fashion exposed women to the newest styles and fashion trends, leading to a substantial increase in profits by US factories from $12,900,583 in 1876 to $1,604,500,957 in 1929. The ready-to-wear fashion revolution led to an expansion of the US fashion industry that made fashionable apparel accessible, cost effective, and commensurable.
HAUTE COUTURE AND BESPOKE
Fashion houses that produce a women's haute couture line, such as Chanel, Dior, Lacroix and Saint Laurent also produce a ready-to-wear line, which returns a greater profit due to the higher volume of garments made and the greater availability of the clothing. The construction of ready-to-wear clothing is also held to a different standard than that of haute couture due to its industrial nature. High-end ready-to-wear lines are sometimes based upon a famous gown or other pattern that is then duplicated and advertised to raise the visibility of the designer.
In high-end fashion, ready-to-wear collections are usually presented by fashion houses each season during a period known as Fashion Week. This takes place on a city-by-city basis, and the most prominent of these include London, New York, Milan, and Paris, and are held twice a year—the Fall/Winter (FW) shows take place in February, and the Spring/Summer (SS) collections are shown in September. Smaller lines including the Cruise and Pre-Fall collections, which add to the retail value of a brand, are presented separately at the fashion designer's discretion. Ready-to-wear fashion weeks occur separately and earlier than those of haute couture.
For more information about ready to wear prêt-a-porter, please click on the following link: http://en.wikipedia.org/wiki/Ready-to-wear