The following article was sourced from a Wikipedia page at the following address: http://en.wikipedia.org/wiki/Surf_culture#Fashion
Surfwear is a popular style of casual clothing, inspired by surf culture. Many surf-related brand names originated as cottage industry, supplying local surfers with boardshorts, wetsuits, surfboards or leashes, as well as other hardware.
An early Australian surf fashion company was Kuta Lines, founded by Tony Brown after visiting Bali in 1973. Brown adapted Indonesian textiles and designs for his surfwear. From the 1980s, Kuta Lines used traditional ikat weaving and dyeing techniques, adapted to a heavier, fleecy fabric for cool climate surfing.
Some other clothing brands include Flomotion, Quiksilver, Lost, RVCA, Roxy, Billabong, O'Neill, Rainbow, Hurley, Reef, Rip Curl, Sanuk, Mowgli Surf, Volcom, DaKine, Lazy Turtle Surf Co, Element, Oakley, Von Zipper, Katin, Dark Seas, Insight, Brixton.
For more information about surfwear, please click on the following link: http://en.wikipedia.org/wiki/Surf_culture#Fashion