Contact WS Perfumes Perfumes Fragrances Factory Shop

At WS Perfumes, we bring you an exclusive selection of high-quality perfumes, fragrances and colognes that define elegance, confidence, and individuality.

WS Perfumes is owned and managed by Wilhelmina Sheldon, South Africa’s leading perfume psychologist. Wilhelmina has dedicated her life to the magic of perfumes and the positive effect that they can have on humanity. She eats, sleeps and breathes perfumes and has an encyclopaedic knowledge of the industry. Read more…

“Let your perfume do the TALKING while you do the WALKING”

Click here to listen and see Wilhelmina talking about her business.

Wilhelmina has improved the lives of thousands of individuals with her intimate knowledge of the perfume industry. She has the knack of knowing just about immediately what perfume would suit someone best.

Wilhelmina not only sells a massive range of perfumes, all modelled on leading international brands, but also manufactures all her own perfumes. The production techniques and standards are meticulous, resulting in perfumes that not only smell exactly like the originals, but are long lasting and a fraction of the normal price. Original perfumes in the malls are extremely expensive, due to you paying mainly for the brand or name behind it and the expensive and intricate bottles used. At WS Perfumes you pay for your perfume and not designer packaging.

WS Perfumes offer the following services:

Perfume Sales:
Choose from over 450 different perfumes for men women and unisex, either from the shop in Pinelands, Cape Town or delivered nationwide via their website. Al perfumes are made inhouse by WS Perfumes.

Click here for female perfumes on our website.
Click here for male perfumes on our website.

Please click here to download our catalogue / product list (PDF format).

Perfumes are at their lowest price if collected from the store in Pinelands. Extra bulk and reseller discounts are available. Perfumes are couriered nationwide via our website.

WS Perfume Services:
Wilhelmina Sheldon guides you through the journey of unlocking the power of scent with our Perfume Workshops. Learn how fragrances influence emotions, behaviour, and memory. Whether you're an enthusiast, a professional, or looking to enhance your business, our training helps you master the art of selecting and using perfumes effectively.

Your Personalized Perfume Assessment:
Our perfume journey at WS Perfumes starts with the completion of a short, personalized assessment form. Based on this information, Wilhelmina creates a selection of perfume samples for you to test during your consultation. Through the exploration of these different smells – and your reaction to them – your fragrance profile is created.  The process is an enjoyable but often nostalgic one and forms the basis of your perfume experience to come.  It is best carried out in a relaxed environment with a trained professional to guide you.

Create Your Signature Fragrance:
Make a bold statement with YOUR uniquely blended signature fragrance.  You’re one-of-a-kind and hold a special place in this world. Celebrate your power and your influence.

An exclusive service catering to the individual who enjoys perfume as a means of self-expression and identity.

Recapturing Sentimental Moments:
Many of us hold onto memories as well as treasured possessions of a loved one, gone too soon.  

Have you held onto the perfume bottle of someone close that you’ve lost – a dear treasure that keeps their memory alive?  

Allow Wilhelmina to recreate the favourite fragrance of your loved one and refill their original perfume bottle.  

This allows you to hold your loved one close – and reconnect with them at any time. 

Support Loved Ones Through Difficult Times:
Scents are powerful energy boosters and are also known to console, encourage and soothe.  

Gift someone in your circle a specially created fragrance that holds them through their darkest times.  

Intuitive and compassionate, this gift will sustain them – a constant reminder of your love, thoughts and prayers. 

Group Events:
Experience a unique group session led by Wilhelmina – with clients, friends or family.  

She brings along aromatic products that allow your guests to connect with themselves, in an often-unexpected manner. A wonderful way to indulge in fragrance, while enjoying the amazing experience created by WS Perfumes. 

Gift Vouchers:
We offer you the opportunity to spoil someone special with a WS Perfumes gift voucher.  

Redeemable for any of our luxurious products and amazing services, our gift vouchers carry a 3-month validity. 

Please contact us directly to place your order.

Personalised Gift Wrapping:
You absolutely deserve the delightful and creative packaging that comes standard with our exclusive products. 

Wilhelmina is the epitome of style and elegance, and this reflects in all she does.  

Her products and services are beautifully presented, further enhancing your WS Perfumes fragrance experience. 

Collaborative Ventures:
WS Perfumes has partnered with key influencers within the perfume and associated industry sectors such as fashion, jewellery, boutique retailers, wine estates, state-of-the-art hotels and guest houses – and completed multiple successful collaborations.

Wilhelmina is open to potential partnerships, keenly aware of the opportunities it creates for all.

Please contact Wilhelmina directly to find out more.

Women In Tourism:
WS Perfumes is proudly affiliated to Women in Tourism Western Cape. 

We offer the tourism market an array of fragrance solutions, as well as fashionable and unique hand-crafted jewellery pieces.  

Contact us for more information regarding products for the Tourism industry.