Contact Aquafresh - All about the brand

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Aquafresh (originally spelled "Aqua-Fresh") is a brand of toothpaste that has been available since 1973. It is manufactured by consumer healthcare product maker GlaxoSmithKline. When this was introduced by Beecham, it was originally in a "Double Protection" formula, by combining a "white" fluoride toothpaste for cavity protection and an "aqua" gel for fresh breath, hence the name. It was reformulated into a "Triple Protection" formula ten years later in 1983, when a "red" gel was added for healthy gums; as such, the three stripes – red, white, and aqua, have since become registered trademarks. Since then, advertising has marked this as a "complete toothpaste" and a "whole mouth paste".
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