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Eno is the most global of GlaxoSmithKline's (GSK) gastrointestinal products. The fast-acting effervescent fruit salts, used as an antacid and reliever of bloatedness, was invented in the 1850s by James Crossley Eno (1827-1915). It has sales of nearly £30 million; its major markets are Spain, India, Brazil, South Africa, Malaysia and Thailand. It is frequently used as a substitute for baking powder.
Eno Tagline: "Gets to work in 6 seconds"
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