Contact Nice 'n Easy - All about the brand

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Nice ’n Easy is a shampoo-in permanent hair-colouring product for home use. It was introduced in 1965 with the advertising tagline, “The closer she gets, the better you look.”

Manufactured by Clairol (now a division of Procter & Gamble), Nice ’n Easy extended the company’s home hair colour product lines, which debuted in 1956 with Miss Clairol Hair Colour Bath and the famous “Does she... or doesn’t she? Only her hairdresser knows for sure” advertising campaign.
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