Contact Fubu - All about the brand

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FUBU is a clothing company. It includes casual wear, sports wear, a suit collection, eyewear, belts, and shoes for the hip-hop community in the sense of economic investment but not to be exclusively worn by African Americans. The name is considered an acronym for "For Us By Us," implying the product line was produced for a primarily African American market. The alleged original meaning of FUBU was "Five Urban Brothers United," but the "For Us, by Us" line later took root as the clothing line expanded.
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