Contact Tab - All about the brand

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Tab, stylized as TaB, is a diet cola soft drink produced by The Coca-Cola Company, first introduced in 1963, and was created by Coca-Cola after the successful sales and marketing of Diet Rite cola, owned by The Royal Crown Company; previously, Diet Rite had been the only sugarless soda on the market. Tab was "marketed to consumers who want to keep 'tabs' on their weight."
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