Contact Action Man - All about the brand

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Action Man was relaunched in 1993 by Hasbro. The initial releases were the US Hall of Fame figures modelled on the 3¾" GI Joe line-up. This was followed by a 30th anniversary edition modelled after the original 1966 release, but using the GI Joe "Hall of Fame" body, that lacked the articulation, possibility, and attention to scale and proportion of the original figure and accessories. A variety of body types were subsequently offered, in different price ranges. None of the newer bodies have the range of articulation or attention to scale of the vintage figures. This version of the toy tended away from the more militaristic theme in favour of an "extreme sports" theme, and introduced a fantasy terrorist antagonist in the form of Dr. X. The usual themed toys, stationery and other items have also been marketed.
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