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Contact Rice Krispies - All about the brand



Rice Krispies (known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal that was created by Clayton Rindlisbacher or by Eugene McKay both of whom worked for the Kellogg company (the inventor/creator is disputed), and later marketed by Kellogg's in 1927 and released to the public in 1928. It is also thought that Mildred Day invented Rice Krispies in the 1930s. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or "berries", cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When milk is added to the cereal the walls tend to collapse, creating the famous "Snap, crackle and pop" sounds.
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