Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1983, which itself was bought by PepsiCo in 2001. As of 2010, Gatorade is PepsiCo's 4th largest brand, on the basis of worldwide annual retail sales. It competes with Coca-Cola's Powerade and Vitaminwater brands worldwide; plus, Lucozade Sport in the United Kingdom. Within the United States, Gatorade accounts for approximately 75 percent market share in the sports drink category.
Lucozade is an umbrella name for a series of energy and sports drinks that until 2013 were produced by GlaxoSmithKline. On 9 September 2013, both Lucozade and Ribena were acquired by the Japanese conglomerate Suntory for GB Pound 1.35 billion. Lucozade (alongside Ribena) is currently being produced at the Royal Forest Factory in Coleford, Gloucestershire, in the Forest of Dean, England.
Powerade is a sports drink manufactured and marketed by The Coca-Cola Company. First introduced in 1988, its primary competitor is PepsiCo's Gatorade brands. As of December 2010, Powerade has grown to take 21.7 percent of the United States market in the sports drink category, compared to Gatorade's 77.2 percent.
